News Article
Integration of multimedia and portable audio/media processors predicted to consolidate IC industry
Functional integration in the portable media player and multimedia processor system-on-chip (SoC) markets will fundamentally change the value proposition for today’s integrated circuit (IC) vendors, according to Gartner, Inc. Research of System-on-Chip (SoC) Market
Functional integration in the portable media player and multimedia processor system-on-chip (SoC) markets will fundamentally change the value proposition for today’s integrated circuit (IC) vendors, according to Gartner, Inc. Research of System-on-Chip (SoC) Market
Multimedia processor and portable audio/media processor integration has evolved from highly differentiated performance-based solutions to commodity application-specific standard products (ASSPs) with massive average selling price (ASP) erosion. Integration of features and functions will lead to competition for fewer, more-integrated IC sockets.
For example, with the advent of digital video recorder (DVR) and set-top box solutions, the industry has already seen significant integration. These solutions once comprised unique and expensive sets of chips, but integration has transformed them into commodity SoC devices that primarily compete on price. The release of HD-DVD and Blu-ray Disk formats will allow for massive integration of all these features into one single SoC device.
“The stage is set for a shakedown in the multimedia processor market,” said John Barber, research director for Gartner’s worldwide semiconductor research group. “Players in the set-top box, DVD recorder and home gateway markets will converge to compete, but the market will not be large enough to support the success of all vendors. As a result, there will be significant attrition in this area that will leave two or three Tier 1 merchant IC vendors, along with two or three vertical vendors.”
Functional integration will continue to provide clear benefits to the consumer — more features, better performance, lower costs and lower power use. However, this move toward integration is also creating significant challenges for IC vendors, which are competing for fewer, more-integrated ASSP sockets.
“IC vendors must make critical decisions in the next few years about which markets they should compete in or drop out of, as fewer strategic opportunities present themselves in both the portable media and multimedia processor markets,” Mr. Barber said.
