News Article
Altium extends reach of next generation electronics design in China
The company appoints Digital China as principal distributor to significantly expand sales coverage in growth market.
Altium, a supplier of unified electronics design solutions, has appointed Digital China, a Chinese IT products distributor, as a key distributor for Altium’s unified electronics design solutions.
The strategic partnership with the Chinese IT distributor builds on Altium’s growth in China over the past 12 months. Altium’s sales in China grew 75% in the financial year ended 30 June 2008.
With Digital China, Altium will significantly expand its sales and support reach in the China electronics design sector. Digital China will become the largest distributor for Altium’s unified electronics design solution Altium Designer, and Altium’s desktop NanoBoard reconfigurable development platform.
Digital China will also play a pivotal role in Altium’s investment in innovation (I3) license compliance programme, announced in July. The I3 compliance programme is Altium’s expanded collaborative license amnesty and conversion programme. Its objective is to target the estimated 285,000 unlicensed users of Altium’s solutions (Protel) in China, over the next four years. The programme introduces special pricing that includes a license for Altium Designer, Altium’s next generation solution, training and localised language support. With Digital China’s extensive distribution network, users will be able to easily get access to Altium’s latest solution.
Jay Cao, regional director for Altium in China, said, “This new partnership represents a strong investment by Altium in the China market and is part of our increased investment programme to help expand Altium’s localised technical and sales support for China’s electronics designers.
“Digital China’s brand leadership, close relationships with government, the academic sector, and with the commercial sector, combine to give Altium significantly greater coverage in our quickest growing region.
“The combination of Altium’s vendor independent solution and Digital China’s significant distribution network will bring next generation solutions to even more of China’s electronic designers. More designers will have access to Altium’s single design environment, which makes it easy for electronics professionals to use their existing skill sets in the new “soft design” programmable space, raising their effectiveness and giving them new ways to create new designs.
“This partnership supports the move by China from ‘made in China’ to ‘designed in China’, from a manufacturer to a designer and developer of leading edge electronics products. It continues our goal of supporting the growth of China’s best and brightest designers.”
Mr.Li Sheng-Li, general manager, software division of Digital China, said, “Altium is a strong complement to the software brands with which we partner, which include Oracle and Microsoft. Having Altium as a partner will allow our company to expand our offerings significantly to our customers and to the market. Our company sells both software and computer hardware and peripherals. Altium bridges both areas, and provides Chinese software designers with the perfect tool to create new electronic designs in new ways.
“Altium’s unified architecture provides designers with a much improved design environment that is more flexible, and which lets them bring designs to market much quicker. With this single unified approach to electronics design, and its functionality across the design of hardware, software and programmable hardware, we see Altium Designer consolidating its position as the standard electronics design tool in China into the future.”
The strategic partnership with the Chinese IT distributor builds on Altium’s growth in China over the past 12 months. Altium’s sales in China grew 75% in the financial year ended 30 June 2008.
With Digital China, Altium will significantly expand its sales and support reach in the China electronics design sector. Digital China will become the largest distributor for Altium’s unified electronics design solution Altium Designer, and Altium’s desktop NanoBoard reconfigurable development platform.
Digital China will also play a pivotal role in Altium’s investment in innovation (I3) license compliance programme, announced in July. The I3 compliance programme is Altium’s expanded collaborative license amnesty and conversion programme. Its objective is to target the estimated 285,000 unlicensed users of Altium’s solutions (Protel) in China, over the next four years. The programme introduces special pricing that includes a license for Altium Designer, Altium’s next generation solution, training and localised language support. With Digital China’s extensive distribution network, users will be able to easily get access to Altium’s latest solution.
Jay Cao, regional director for Altium in China, said, “This new partnership represents a strong investment by Altium in the China market and is part of our increased investment programme to help expand Altium’s localised technical and sales support for China’s electronics designers.
“Digital China’s brand leadership, close relationships with government, the academic sector, and with the commercial sector, combine to give Altium significantly greater coverage in our quickest growing region.
“The combination of Altium’s vendor independent solution and Digital China’s significant distribution network will bring next generation solutions to even more of China’s electronic designers. More designers will have access to Altium’s single design environment, which makes it easy for electronics professionals to use their existing skill sets in the new “soft design” programmable space, raising their effectiveness and giving them new ways to create new designs.
“This partnership supports the move by China from ‘made in China’ to ‘designed in China’, from a manufacturer to a designer and developer of leading edge electronics products. It continues our goal of supporting the growth of China’s best and brightest designers.”
Mr.Li Sheng-Li, general manager, software division of Digital China, said, “Altium is a strong complement to the software brands with which we partner, which include Oracle and Microsoft. Having Altium as a partner will allow our company to expand our offerings significantly to our customers and to the market. Our company sells both software and computer hardware and peripherals. Altium bridges both areas, and provides Chinese software designers with the perfect tool to create new electronic designs in new ways.
“Altium’s unified architecture provides designers with a much improved design environment that is more flexible, and which lets them bring designs to market much quicker. With this single unified approach to electronics design, and its functionality across the design of hardware, software and programmable hardware, we see Altium Designer consolidating its position as the standard electronics design tool in China into the future.”
