News Article
Companies risk failure by cutting marketing budgets
Manufacturing companies run the risk of failure by cutting their marketing budgets, warns the head of a leading PR agency.
Ruth Shearn, MD of RMS PR, believes chief officers cut what they see as ‘non-essential expenditure’ during challenging times but this ‘kneejerk’ reaction could cost them business.
She added: “Conventional and trusted business wisdom says this is the wrong action and investing in marketing can lead businesses to a market-leading position.”
Shearn, whose agency handles a number of manufacturing companies, has five essential tips for companies when considering whether to outsource their PR.
It might sound harsh, but outsourced marketing support is cheaper than having an in-house function. Employee benefits are not an added extra and an outside agency is expendable. It is in an agency’s interests to get you results. A salaried resource may be comfortable in their role whereas an agency will always work to prove its worth.
Picking up a lead from press generated by your PR agency will probably pay for your entire PR campaign. PR used strategically in tough times can reap huge rewards when the market improves. Keeping your company in the public eye will help with staff morale and recruitment when the time is right. As well as top PR tips, Shearn argues an agency can help your business commercially when times are tough.
She added: “A PR agency will work with you and adapt their service to meet your business needs. An agency’s role is not just to get you in the press, it is to bring added value to your business by delivering meaningful results.”
She added: “Conventional and trusted business wisdom says this is the wrong action and investing in marketing can lead businesses to a market-leading position.”
Shearn, whose agency handles a number of manufacturing companies, has five essential tips for companies when considering whether to outsource their PR.
It might sound harsh, but outsourced marketing support is cheaper than having an in-house function. Employee benefits are not an added extra and an outside agency is expendable. It is in an agency’s interests to get you results. A salaried resource may be comfortable in their role whereas an agency will always work to prove its worth.
Picking up a lead from press generated by your PR agency will probably pay for your entire PR campaign. PR used strategically in tough times can reap huge rewards when the market improves. Keeping your company in the public eye will help with staff morale and recruitment when the time is right. As well as top PR tips, Shearn argues an agency can help your business commercially when times are tough.
She added: “A PR agency will work with you and adapt their service to meet your business needs. An agency’s role is not just to get you in the press, it is to bring added value to your business by delivering meaningful results.”
