News Article
Decline for portable media players
Worldwide semiconductor market for portable media players is expected to decline
The worldwide semiconductor market for portable media players (PMPs) is poised to drop significantly from $7.5 billion in 2008 to $4.6 billion in 2013, representing a negative compound annual growth rate (CAGR) of -9%, according to a forecast from IDC. A mature market, the economic slowdown, growing similarity with mobile phones and mobile Internet devices (MIDs), and inevitable cannibalization all contribute to the shrinking semiconductor opportunity in PMPs. Additionally, PMPs will no longer be the largest market for NAND flash memory.
While revenue for most of the semiconductor components will decline in line with the total decline in PMP unit shipments, wireless connectivity semiconductors will exhibit modest growth, driven by the increase in attach rate for FM, WLAN, and Bluetooth radios.
"As PMPs have grown in capabilities, the dividing line has blurred between multimedia phones and MIDs," said Ajit Deosthali, research manager for Short Range Wireless Semiconductors at IDC. "Moving forward, one should expect the semiconductor players to focus on the larger multimedia phones and growing opportunity in MIDs."
IDC's study, Worldwide Portable Media Player Semiconductor 2009–2013 Forecast (Doc #217643), provides an analysis of the worldwide semiconductor market for PMPs by device type, from 2009 to 2013. The study also forecasts the semiconductor bill of materials for audio-only and video-capable PMPs, and the PMP NAND flash revenue and shipments by capacity.
While revenue for most of the semiconductor components will decline in line with the total decline in PMP unit shipments, wireless connectivity semiconductors will exhibit modest growth, driven by the increase in attach rate for FM, WLAN, and Bluetooth radios.
"As PMPs have grown in capabilities, the dividing line has blurred between multimedia phones and MIDs," said Ajit Deosthali, research manager for Short Range Wireless Semiconductors at IDC. "Moving forward, one should expect the semiconductor players to focus on the larger multimedia phones and growing opportunity in MIDs."
IDC's study, Worldwide Portable Media Player Semiconductor 2009–2013 Forecast (Doc #217643), provides an analysis of the worldwide semiconductor market for PMPs by device type, from 2009 to 2013. The study also forecasts the semiconductor bill of materials for audio-only and video-capable PMPs, and the PMP NAND flash revenue and shipments by capacity.
