Future Horizons looks to a positive future
In its March 2010 Global Semiconductor Monthly Report Future Horizons paints a positive picture of the prospects of the semiconductor industry, in line with the predictions of its 2010 Annual Semiconductor Report. This is tempered with a warning for companies to stop revelling in inappropriate pessimism.
On the one hand, Future Horizons indicates that semiconductor sales have continued to be very strong. This looks set to continue for the rest of the year, resulting in a 2010 that is massively improved on 2009.
On the other hand, several companies still remain unjustifiably pessimistic and confused about the state of the market. Companies now have an opportunity to dominate the market. Instead they continue to be cautious, undermining their own prospects of making some serious money.
Pessimism is no longer appropriate, the report indicates, given the current market conditions. IC sales in January were up four point eight percent versus December on a five-week-month-adjusted basis.
The real significance of January is its potential impact on first quarter sales. If this run rate to continue in the emerging WTST reports through February and March, first quarter sales would be up eight percent versus Q4-09. That would make 2010 grow a staggering 40 percent on 2009. Despite these figures being inflated due to a recessionary year, the overall trend is still very encouraging.
"Anecdotally order books are strong, and starting to firm-up for the second half of 2010," commented Malcolm Penn. "Companies now have more orders than they can deliver. Backlogs are being scrutinised and culled, small firms and small orders are being ignored, higher margin shipments are being prioritised.
And yet still semiconductor companies are being cautious. In reality the sky won't come crashing down unless we see another epic Lehman Brothers-style collapse.
As we enter Q2 with the seasonally strong Q3 not that far away, industry is psychologically unprepared to react. It's time to stop navel-gazing and swing back to optimism."
