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Responding To Feedback

The last few Semicon Europa events saw the European SEMI office receive complaints that the original trade show format was no longer relevant to a changing industry. To the credit of the European SEMI team they have responded and Europe’s premier semiconductor show continues to go through changes to make it a more relevant entity to all participants. Vincent Dubois of European SEMI has provided Eurosemi with an outline of what to expect at the show...
With the worst downturn in the industry's history, the question has rightly been asked if there is a new generation of semiconductor exhibitors. Now that the first signs of a recovery are in sight - some analysts even dare to say new bookings could lead to a new lack of capacity and a new downturn again soon - they have become eager on new solutions for new business. The SEMI Europe team has been tracking the real needs of exhibitors and visitors through a detailed consultation process.


The challenge is to provide more than just a space to display machines, tools or equipment - or to show to visitors how wafers, chemicals are produced and what role they play in the supply chain. The complexity, cost and interactivity of the manufacturing process requires greater levels of information levels than ever before. It is also critical to be able to meet directly on site and efficiently with potential partners or even to meet with competitors when a common cause is required on one particular area of interest.


In response to these issues SEMI has implemented changes designed to enable participation at all levels of the industry. The European organisers have developed a wider range of exhibitor options such as low cost, functional booths and custom-designed meeting areas on the exhibition floor.


In continuing with the trade show development of the last couple of years, SEMI will introduce new communication platforms at SEMICON Europa 2004. Along with the last year's MEMS and Packaging Pavilion, SEMICON Europa 2004 will host a range of new ‘specialised' information topics in the communication pavilions. One new pavilion will be dedicated to innovation in the microelectronics industry, while another will focus on research and development (R&D).


Diversity and complexity of information in a fast changing industry means that it is no longer possible to conduct R&D in isolation. SEMI understands that co-operation with universities, research centres, public bodies and the industry need to be strengthened so that all members can be better informed on existing R&D programmes. Essential information will be available on eligibility to participate.


Another major issue facing the broader industry is future needs in skills and the required planning to avoid shortages in the workforce. A repeat of previous skills shortages can only be ensured through an effective network with the educational, government and industrial communities. Scientific research institutes and universities from both current and future European Union member states will converge on the pavilion to present their programmes and major achievements to the whole semiconductor community. This level of information sharing will become a more vital part of the industry in a global market.


Another pavilion presentation will highlight the challenges linked to automation in the semiconductor manufacturing process. Industry leaders in factory automation will share their knowledge and learning in the successful implementation of computer integrated manufacturing (CIM) instruments and how to take on the challenges from ‘best practice factory control' requirements. A pavilion dedicated to factory automation will give smaller players the opportunity to share ideas and to promote their findings. Factory automation will also be part of SEMICON Europa technical programmes and international standards committee meetings.


This year's SEMICON Europa provides a vital platform for companies as they enter a positive economic period. Awareness of industry needs is the key to providing much needed solutions. The capacity to present recent innovations to the broader community gives the chance to demonstrate technological understanding for current and future working relationships.



Another major aspect of the SEMICON events is the progression of standards through the standards programme at Europa. European Semiconductor will outline in greater detail what to expect in the next edition of the magazine. There will also be feedback from members of the European SEMI team as well as members of the standards committee.



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