News Article
Design-win management
UK IC producer Zetex Semiconductors has bought Escend Technologies' design-win management enterprise software for semiconductor and electronic component manufacturers. Zetex supplies analogue semiconductors for signal processing and power management. The software is designed to help achieve growing revenues, improved global tracking of business opportunities and customer support during the design-in cycle.
UK IC producer Zetex Semiconductors has bought Escend Technologies design-win management enterprise software for semiconductor and electronic component manufacturers. Zetex supplies analogue semiconductors for signal processing and power management. The software is designed to help achieve growing revenues, improved global tracking of business opportunities and customer support during the design-in cycle.
Zetex will deploy the Escend system throughout its direct sales, field technical support, marketing and operations personnel, as well as to its outsourced sales representative partner organisations. The software will replace Zetexs existing regional tracking systems, quoting tools and processes. The application will also be integrated into the companys enterprise resource planning (ERP) system to create a closed-loop demand- and supply-chain system. The hope is to link opportunities and quotes to sales orders and expand the company's business planning and analytics.
