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US chip maker sets up base in Hong Kong

SigmaTel, a Texas-based company that designs and develops mixed-signal chips for use in portable and audio devices, has opened a new engineering centrein Hong Kong, signalling its intention to strengthen its position in the Asian market.

The new facility will provide design support and a regional point of contact to the company's clients in Taiwan, China and Hong Kong.

SigmaTel president and chief executive officer Ron Edgerton said that establishing a new base in Asia was the logical next step given that the region accounts for 90 per cent of the company's sales.

"With the fast-growing consumer electronics markets in Asia, there has been an increasing demand for system-level solutions that enable manufacturers to rapidly introduce and offer electronic products," he said.

The company chose to base itself in Hong Kong - rather than elsewhere in the region - because of its proximity to the key north Asian market. "[From Hong Kong] we can enjoy access to the major markets in the region - especially the north Asian market where most of our customers are," said Edgerton.

Hong Kong is becoming an increasingly popular base for company's targeting the huge Asian semiconductor industry. According to a recent survey, the number of regional headquarters (1,086) and offices (2511) based in the former principality reached an all-time high this year.
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