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News Article

British born executive named as new head of Sony

Sony Corporation has announced a management shake up that will see the first non-Japanese person to head the multi-national company. British born Sir Howard Stringer will take the reins of a new management team expected to be ratified by June 22nd start.
Sony Corporation has announced a management shake up that will see the first non-Japanese person to head the multi-national company. British born Sir Howard Stringer will take the reins of a new management team expected to be ratified by June 22nd start.

Stringer is a dual citizen of Britain and the USA and has been chairman and CEO of Sony’s USA operations. The Welsh born businessman will lead a team of three, including Dr Ryoji Chubachi and Mr Katsumi Ihara, in taking Sony forward with a leaner management structure. All three men have been elected to the board, replacing seven including the current management team leader, Mr Nobuyuki Idei.

The current management team has implemented a reallocation of group-wide resources and promotion of cross-border alliances within the Sony Group. The goal is to strengthen the company’s entertainment content businesses, solidify the mobile phone business, develop next generation semiconductor chips and integrate and expand the financial services business.

The management change is the most dramatic for a large Japanese firm and comes as Sony is frustrated at not being able to implement structural changes to halt the weakening of the company’s dominance of the global electronics market.

Idei and outgoing president Kunitake Ando will continue as advisors to the new team.
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