News Article
New video technology to spur new products
In press conferences at four cities around the world Texas Instruments (TI) announced a new digital video platform that they hope create a flurry of new products using digital video technology. Unlike past economic growth spurts there is no killer application on the horizon and the semiconductor industry is looking for activities that will increase consumer spending in electronics.
In press conferences at four cities around the world Texas Instruments (TI) announced a new digital video platform that they hope create a flurry of new products using digital video technology. Unlike past economic growth spurts there is no killer application on the horizon and the semiconductor industry is looking for activities that will increase consumer spending in electronics.
Rich Templeton, president and CEO of TI introduced DaVinci, advanced semiconductor technology for next generations of digital video products. DaVinci technology is a DSP-based solution tailored for digital video applications that provides video equipment manufacturers with integrated processors, software and tools to simplify the design process and accelerate innovation. DaVinci will allow digital video designers to choose a signal processor tailored for their needs and then select from a menu of production ready software, reducing time to market and increasing innovation by an order of magnitude.
For consumers, these advancements will potentially result in new generations of digital video products that go far beyond today's capabilities. For example, consumers will no longer have to correct colour and lighting problems on a digital photo using their PC; those corrections will be done automatically by the camera. Instead of multiple systems, one TV set-top box will allow consumers to play and/or record, as well as video conference with friends simultaneously. Taking this technology one step further, consumers with a video security system will be able to identify a visitor at the front door, unlock it and open it via their TV remote.
TI expects to announce DaVinci-based processor samples, software and development tools by year-end 2005. DaVinci-enabled solutions are in the pipeline for products such as digital cameras, automotive infotainment products, portable media players, set-top boxes and video security systems.
Rich Templeton, president and CEO of TI introduced DaVinci, advanced semiconductor technology for next generations of digital video products. DaVinci technology is a DSP-based solution tailored for digital video applications that provides video equipment manufacturers with integrated processors, software and tools to simplify the design process and accelerate innovation. DaVinci will allow digital video designers to choose a signal processor tailored for their needs and then select from a menu of production ready software, reducing time to market and increasing innovation by an order of magnitude.
For consumers, these advancements will potentially result in new generations of digital video products that go far beyond today's capabilities. For example, consumers will no longer have to correct colour and lighting problems on a digital photo using their PC; those corrections will be done automatically by the camera. Instead of multiple systems, one TV set-top box will allow consumers to play and/or record, as well as video conference with friends simultaneously. Taking this technology one step further, consumers with a video security system will be able to identify a visitor at the front door, unlock it and open it via their TV remote.
TI expects to announce DaVinci-based processor samples, software and development tools by year-end 2005. DaVinci-enabled solutions are in the pipeline for products such as digital cameras, automotive infotainment products, portable media players, set-top boxes and video security systems.
