News Article
SanDisk opens flash memory design centre in India
SanDisk Corporation announced the opening of SanDisk India Device Design Centre Pvt. Ltd. in the country’s technology hub of Bangalore, where engineers will work on the core elements of the company’s flash memory products.
SanDisk Corporation announced the opening of SanDisk India Device Design Centre Pvt. Ltd. in the country’s technology hub of Bangalore, where engineers will work on the core elements of the company’s flash memory products. The announcement was made at a press conference in Bangalore that was attended by Sanjay Mehrotra, SanDisk chief operating officer, and other company officials.
“India is a logical place for us to expand our global network of research and development centres because of the great talent pool here and because of our existing relationships with companies that support us in hardware, firmware and software testing,” said Mehrotra, who is also SanDisk’s co-founder.
India, he added, is expected to become a major market for SanDisk products as a result of booming consumer demand for mobile phones and MP3 audio players. “We need to have a solid presence to promote our brand and to leverage the opportunities for growth in the retail sector,” he said. “As we increase our production of flash memory this year, we intend to focus more attention on India, including the addition of more distributors and storefronts.”
The SanDisk India Design Centre will initially concentrate on projects involving NAND memory – the heart of SanDisk’s flash memory cards, USB drives and MP3 players. Later, the team will be expanded to include development work on ASIC controllers, which are the gatekeepers for data in flash memory cells.
Although the India Design Centre is SanDisk’s first stand-alone facility in India, the company already has engineers assigned to several projects at two SanDisk technologies partners in India, Wipro and RelQ. Mehrotra noted that SanDisk’s rapid growth, as the leading supplier of flash memory cards requires global strategies in design and manufacturing.
“India is a logical place for us to expand our global network of research and development centres because of the great talent pool here and because of our existing relationships with companies that support us in hardware, firmware and software testing,” said Mehrotra, who is also SanDisk’s co-founder.
India, he added, is expected to become a major market for SanDisk products as a result of booming consumer demand for mobile phones and MP3 audio players. “We need to have a solid presence to promote our brand and to leverage the opportunities for growth in the retail sector,” he said. “As we increase our production of flash memory this year, we intend to focus more attention on India, including the addition of more distributors and storefronts.”
The SanDisk India Design Centre will initially concentrate on projects involving NAND memory – the heart of SanDisk’s flash memory cards, USB drives and MP3 players. Later, the team will be expanded to include development work on ASIC controllers, which are the gatekeepers for data in flash memory cells.
Although the India Design Centre is SanDisk’s first stand-alone facility in India, the company already has engineers assigned to several projects at two SanDisk technologies partners in India, Wipro and RelQ. Mehrotra noted that SanDisk’s rapid growth, as the leading supplier of flash memory cards requires global strategies in design and manufacturing.
