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News Article

American companies sign distribution agreement

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Avnet Electronics Marketing, Americas, announced it has signed a distribution agreement with Tundra Semiconductor Corp. to promote, supply and support Tundra System Interconnect products throughout North America.

The new relationship addresses the growing demand from key communications, networking, storage and information technology leaders for Tundra System Interconnect products. Avnet will add its breadth of industry knowledge, extensive customer relationships and strong regional coverage to Tundra's current sales network in the region.

Tundra System Interconnect products are a complementary fit with Avnet's product line portfolio and broad customer base with opportunities in high-growth markets for all products, including industry-leading RapidIO and PowerPC interconnect devices.

"Tundra's relationship with Avnet is based on a shared vision -- together we will deliver and support a broad range of interconnect products that enable our customers to build strong competitive advantages and get to market faster," said Robert Fischer, director of North American sales for Tundra Semiconductor.

"Avnet's depth of design and applications, extensive field support services and product marketing strength complements Tundra's extensive System Interconnect product portfolio. We intend to expand our business in North America, and are confident that the combined strengths of our two companies will prove to be a win-win situation for customers."

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