New partnership is a significant venture into the Chinese market
Initially, the products will be used in cellular phone and smart phone cameras to be retailed within the Chinese market, with projections to eventually expand sales internationally. The Chinese market is the fastest growing retail customer base for cellular products. The annual market for cellular and smart phone image sensors in China, alone, is projected to exceed 200M units in 2008 and 300M in 2010, with business volume of the image sensors projected to exceed $500M.
"We have been very fortunate to have started working with Tower at such an early stage and we are grateful that Tower went along with SuperPix through the thick and thin," said Dr. Jie Chen, SuperPix chairman of the board. "We needed the foundry support every step of the way, including Tower's superior CIS technology, strong customer support and always on-time delivery. Tower has proven itself a good partner."
"We are proud that our image sensor technology was selected by SuperPix to implement their advanced products - used for mobile applications in mass production," said Dr. Avi Strum, general manager of CIS and NVM product lines at Tower. "We are further excited about the opportunities in China and other markets that these new products open up for us."
