Busak+Shamban changes name to Trelleborg Sealing Solutions
Busak+Shamban operates as the global sales and marketing arm of Trelleborg Sealing Solutions. To consolidate their brand strategy, Busak+Shamban is to change its name to Trelleborg Sealing Solutions, effective from April, 2007.
Busak+Shamban has been part of Trelleborg Group, with whom they share a foundation in polymer expertise, since its acquisition in October, 2003. With a history going back over 50 years, the marketing arm continued to operate under the existing Busak+Shamban brand, while the manufacturing facilities adopted the Trelleborg name. Effective from April, 2007, to consolidate the group's brand strategy, Busak+Shamban will change its name to Trelleborg Sealing Solutions.
"We feel this change will unify our total brand offering, emphasising that our marketing companies and manufacturing facilities run as a cohesive unit. The quality of support and service we give to our customers will not be affected, says Claus Barsøe, President of the Trelleborg Sealing Solutions business area. "Our business is core within the Trelleborg Group. An exciting time ahead, the name change heralds more significant investment in our business area. This will further strengthen our market position." Barsøe concluded.
