News Article
New Shenzhen manufacturing facility to serve local market
DEK has opened a new manufacturing facility in Shenzhen, China as part of its ongoing strategic expansion programme in the region.
DEK has opened a new manufacturing facility in Shenzhen, China as part of its ongoing strategic expansion programme in the region. Recently unveiled to a selection of guests at a Grand Opening Ceremony, the new facility is a key part of the DEK's ‘Expect More' philosophy.Covering an area of 2,600 square metres and featuring production, office, training and exhibition facilities, the new manufacturing centre will initially focus on the production of entry level and medium range printer platforms. Since this output is expected to account for 50% of DEK's total worldwide production by the end of the year, the new facility will substantially enhance the company's capacity to accommodate the increasing demand for its product and process expertise."In such a fast growing economic environment, it is imperative that the manufacturing industry evolves in line with the needs of its domestic markets," explains DEK's General Manager for Asia, Peland Koh. "As a global technology company, we understand the importance of meeting local market requirements – which is why we have significantly developed our manufacturing capacity in Shenzhen."The new Shenzhen site will be managed by TK Wong, the highly experienced General Manager of DEK's existing facility. Commenting on the introduction of the Shenzhen plant, he explains: "The location of the new facility was chosen for its close proximity to our former site in Shekou. Retaining all the benefits of convenient travel routes for customers and suppliers, the new site provides continuity for our highly skilled workforce – 100% of which has already transferred to the new environment. Having invested heavily in our knowledge-base, facilities and resources, we continue to deliver the tools our customers need to drive productivity and business growth."Peland Koh continues: "Forming part of our ‘Expect More' philosophy, our commitment to cultivating business in this region is designed to enhance the exceptional level of service and support that our customers here rely on. The new manufacturing facility in Shenzhen will enable us to maintain a responsive service, delivering products and services to meet customer requirements. Having recently expanded our Engineering team in Asia, we continue to reinforce our regional infrastructure and innovation focus to ensure we remain at the forefront of industry growth."
