News Article
Qimonda and Rutronik agree on an EMEA-wide distribution
Qimonda strengthens diversification in regional and application markets.
Qimonda, a supplier of memory products and Rutronik Elektronische Bauelemente GmbH, a distributor of electronic components in Europe, have signed, effective January 2008, a distribution agreement for the regions Europe, Middle-East and Africa (EMEA).
Qimonda expands further upon the sales coverage within EMEA significantly, in particular for industrial applications with demanding requirements on the memory content by taking on Rutronik as a new distribution partner. Qimonda memory products are especially competitive in their energy saving performance which also reduces heat dissipation. This feature is relevant given the increasing costs of energy consumption worldwide and is taken into consideration in many modern application designs.
As part of the distribution agreement Rutronik will market and sell the complete product spectrum of Qimonda branded products ranging from the proven SDR interface to the state-of-the-art DDR3 standard components and modules. Furthermore, Rutronik will also place Qimonda products into mobile and graphic markets with Mobile DRAM, Graphic DRAM and Pseudo SRAM.
Jörg Strughold, President Qimonda Europe, explains: „Having Rutronik on board is a further step in the realization of our diversification strategy to expand our business with customers in application segments such as industrial and consumer and to expand our regional coverage. Particularly the fragmented EMEA industrial market needs to be serviced by competent distribution partners providing excellent sales and design-in competences on a local level. Rutronik perfectly meets our expectations for a distribution partner with an optimized sales structure and technical support advising on all levels from the choice of electronic component through to design-in. We look forward to great business opportunities with Rutronik in the future."
For the broadline distributor Rutronik the closing of the distribution agreement with Qimonda is very important. "We extend our product portfolio with memory products from Qimonda which is a long-standing manufacturer of memory products, with Headquarters in Munich and manufacturing in Europe. These qualities are particularly important for our customers from the industrial segment in face of the rapid changes in the memory market place driven by the PC industry", comments Thomas Rudel, Managing Director Sales and Marketing, Rutronik Elektronische Bauelemente GmbH.
Qimonda expands further upon the sales coverage within EMEA significantly, in particular for industrial applications with demanding requirements on the memory content by taking on Rutronik as a new distribution partner. Qimonda memory products are especially competitive in their energy saving performance which also reduces heat dissipation. This feature is relevant given the increasing costs of energy consumption worldwide and is taken into consideration in many modern application designs.
As part of the distribution agreement Rutronik will market and sell the complete product spectrum of Qimonda branded products ranging from the proven SDR interface to the state-of-the-art DDR3 standard components and modules. Furthermore, Rutronik will also place Qimonda products into mobile and graphic markets with Mobile DRAM, Graphic DRAM and Pseudo SRAM.
Jörg Strughold, President Qimonda Europe, explains: „Having Rutronik on board is a further step in the realization of our diversification strategy to expand our business with customers in application segments such as industrial and consumer and to expand our regional coverage. Particularly the fragmented EMEA industrial market needs to be serviced by competent distribution partners providing excellent sales and design-in competences on a local level. Rutronik perfectly meets our expectations for a distribution partner with an optimized sales structure and technical support advising on all levels from the choice of electronic component through to design-in. We look forward to great business opportunities with Rutronik in the future."
For the broadline distributor Rutronik the closing of the distribution agreement with Qimonda is very important. "We extend our product portfolio with memory products from Qimonda which is a long-standing manufacturer of memory products, with Headquarters in Munich and manufacturing in Europe. These qualities are particularly important for our customers from the industrial segment in face of the rapid changes in the memory market place driven by the PC industry", comments Thomas Rudel, Managing Director Sales and Marketing, Rutronik Elektronische Bauelemente GmbH.
