News Article
ASI invests in Senseg’s new touch interface technology
The investment groups Ambient Sound Investments (ASI) and Seed Fund Vera make an equity investment in Senseg, a Finnish company developing a breakthrough touch interface technology. The sum of the investment remains undisclosed.
Senseg has created a fundamentally new method to produce touch like sensations. Senseg's technology has a wide range of applications, for example generating the feeling of virtual buttons on smooth surfaces such as mobile phones or other touch screens. This technology will dramatically improve the usability of consumer electronic devices such as mobile phones, digital cameras, game controllers, GPS devices and other equipment.
"Senseg's technology is something completely different. It is a novel communication technology based on human sensation," said Dr. Ville Mäkinen, PhD, CEO of Senseg.
"The technology has unprecedented potential. It can be licensed easily and used in hundreds of different ways and applications. Senseg's technology can therefore initiate a significant and fundamental change in how consumer gadgets are designed and used", Mäkinen added.
Both co-investors, ASI and Seed Fund Vera, highly value Senseg's attractive technology and game changing potential.
Toivo Annus, Managing Partner of ASI says, "Senseg's technology is remarkable; we expect to see some very exciting and category defining new applications hit the devices markets soon."
Senseg is currently operating in stealth mode. "We will make the technology available for a select group of equipment manufacturers in the second half of 2008. The technology will be officially launched when the first products are introduced to the market, which is expected to be in 2009, "said Moaffak Ahmed, Chairman of Senseg.
"We are delighted to receive the investment form ASI and Seed Fund Vera. The principals of ASI bring invaluable contacts and support to our venture, and Vera is a key player in the Finnish early stage innovation ecosystem," added Ahmed.
"Senseg's technology is something completely different. It is a novel communication technology based on human sensation," said Dr. Ville Mäkinen, PhD, CEO of Senseg.
"The technology has unprecedented potential. It can be licensed easily and used in hundreds of different ways and applications. Senseg's technology can therefore initiate a significant and fundamental change in how consumer gadgets are designed and used", Mäkinen added.
Both co-investors, ASI and Seed Fund Vera, highly value Senseg's attractive technology and game changing potential.
Toivo Annus, Managing Partner of ASI says, "Senseg's technology is remarkable; we expect to see some very exciting and category defining new applications hit the devices markets soon."
Senseg is currently operating in stealth mode. "We will make the technology available for a select group of equipment manufacturers in the second half of 2008. The technology will be officially launched when the first products are introduced to the market, which is expected to be in 2009, "said Moaffak Ahmed, Chairman of Senseg.
"We are delighted to receive the investment form ASI and Seed Fund Vera. The principals of ASI bring invaluable contacts and support to our venture, and Vera is a key player in the Finnish early stage innovation ecosystem," added Ahmed.
