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News Article

Nu Horizons expands Micrel franchise to global

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The company already distributes Micrel products in North America, Asia and Germany.
Nu Horizons Electronics, a global distributor of advanced technology semiconductor, display, illumination, power and system solutions; announced that it has extended its distribution agreement with Micrel, to the United Kingdom (UK), marking the start of a global roll out of this franchise to cover all of Nu Horizons' sales territories. Nu Horizons already distributes Micrel products in North America, Asia and Germany. Micrel is a manufacturer of high performance analogue, mixed-signal, RF, communications and power ICs for computing and networking applications.

Bob Filiault, Director of Worldwide Channel Sales at Micrel comments that "Nu Horizons has proven itself with Micrel in many regions. The expansion of our relationship builds on our mutual success in key territories. Nu Horizons' engineering, technical sales and marketing resources are second to none and this global agreement will bring that design in and technical expertise to our customers in the UK."

Dave Bowers, President, Nu Horizons Electronics Distribution Division, adds: "Our relationship with Micrel continues to go from strength to strength and the expansion of our agreement to the UK is a vote of confidence in our demand creation business model. Micrel is a leader in analogue, Ethernet and high bandwidth ICs and our customers in the UK will benefit in particular from access to Micrel's world class solutions for computing, networking and industrial equipment."
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