AMD chips enhance mobile experience
AMD has launched three new additions to its 2013 A-Series and E-Series Mobile Accelerated Processing Unit (APU) line up .
They are aimed at delivering solutions to address today's evolving PC market with dramatically increased performance and power efficiency, as well as a portfolio of unique user experiences, and superior gaming and graphics.
2013 AMD Elite Mobility APU (formerly codenamed 'Temash'), claimed to be the world's first 28nm, quad-core x86 system-on-a-chip (SoC) APU is designed for touch small form-factor notebooks, tablets, and hybrids 13-inches and below.
AMD Elite Mobility APU ('Temash') compared to US quarter, 1 Euro coin and a pencil
AMD says its 2013 Mainstream APU (formerly codenamed 'Kabini') is said to be the first and only quad-core x86 SoC solution for entry-level and small-form factor touch notebooks.
What's more, the new, low power versions of the 2013 AMD Elite Performance APU (formerly codenamed 'Richland') is claimed to offer the best graphics and compute in a performance APU for premium ultrathin notebooks.
AMD Elite Performance Die ('Richland')
These new APUs are designed to balance the needs of a wide range of new and traditional mobile PC users and are available now from the world's top computer manufacturers, including products announced by Acer and HP.
"The client market has evolved - with greater diversity in the types of mobile form factors and higher performance demands from the software - and AMD is uniquely positioned to deliver the best processors to meet the needs of mobile device users today," says Lisa Su, senior vice president and general manager, Global Business Units at AMD.
She continues, "As computing becomes more visual and the graphics processor can be leveraged to do other types of processing, our dedication to the software community and the APU architecture sets us apart from the competition and enables us to deliver the best user experience whether on a tablet, a hybrid device or a notebook."
2013 AMD Elite Mobility APU
Claimed to be the world's first 28nm, quad-core x86 SoC APU, it delivers excellent graphics experience for touch small form-factor notebooks, tablets and hybrids, 13 inches and below, enabling a superior HD media experience and high-end gaming.
Available as AMD A-Series APUs, this new platform comes in dual (A4) and quad-core (A6) configurations, combining 'Jaguar' x86 Central Processing Unit (CPU) cores with Graphics Core Next AMD RadeonT HD 8000 Series graphics.
The device has up to 172 percent more CPU performance per watt and up to 212 percent better graphics performance per watt than its predecessor, and up to 12 hours of resting battery life.
It is also claimed to have up to 45 percent longer battery life and nearly five times more GPU performance than the competition.
The firm provides full support for 1080p touch display capability and full Microsoft Windows compatibility, including support for "Windows Blue."
2013 AMD Mainstream APU
AMD says this APU exhibits best-in-class graphics and is the first-in-class x86 quad core SoC which delivers the ideal balance between function and affordability for entry-level and small-form factor touch notebooks.
The device combines either two or four 'Jaguar' x86 CPU cores with Graphics Core Next AMD Radeon HD 8000 Series graphics, enabling stunning visual performance and all-day battery life.
The quad core 2013 Mainstream APUs, a part of the 2013 AMD A-Series APU family (A4 and A6 models), are said to be the first and only quad-core x86 solution for entry-level and small-form factor touch notebooks.
Dual core versions are AMD E-Series APUs, with E1 and E2 models available.
They offer up to 132 percent better visual performance per watt and up to 127 percent better productivity performance per watt, plus up to 25 percent better power efficiency than previous generations with up to 11 hours of idle battery life.
AMD says they also have up to 88 percent better graphics performance, up to 33 percent better gaming performance and up to 29 percent faster file compression than the competition.
2013 AMD Elite Performance APU
The top-of-the-line AMD A-Series APUs with A8 and A10 models deliver superb graphics and compute in a performance APU, including elite performance and battery life, innovative features for the evolved PC user experience, and the most entertainment, all at a great value for premium ultrathin notebooks.
They exhibit up to 12 percent better productivity performance and between 20-40 percent better visual performance than the previous generation, including up to 51 percent more power efficiency in HD video playback16 and up to 13 hours of resting battery life.
The devices are also said to offer between 39 to 72 percent better gaming performance on today's leading games than the competition.
2013 AMD Mobile APU User Experiences
All AMD APUs are designed to deliver the best user experience for the computing activities that matter most to consumer today.
The firm believes it is uniquely positioned to do this due to its breadth of experience that spans not only the traditional x86 compute architecture that's best suited for productivity-focused tasks like word processing and spread sheets, but also graphics processing for today's new user interfaces, and media- and graphics-intensive workloads.
And the three new AMD APUs offer a multitude of features related to looking at, and interacting with, mobile devices in a new way.
AMD Elite Experiences Software - Leverage the power of the combined compute and graphics cores in AMD Elite APU Platforms to accelerate a suite of available software experiences that can dramatically expand and enhance the user experience.
