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ABI: Qualcomm monopolises the handset market

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Qualcomm powered devices are capturing the high end of the device market as shown in the graph below.



This overriding factor has resulted in the firm attracting an average implied subsidy of $530 compared to $341 for other IC vendor based products.

High end devices remain the most profitable part of the mobile device market. However, these margins are increasingly being challenged due to intense competition causing feature creep. In other words they have more features packed into the device for no extra revenue.

Senior practice director for devices, Nick Spencer says, "Competition is intense and some feature creep is inevitable, but vendors need consider which features create real value for the end user. The question they should ask themselves is, whether they should add in new features, rather than whether can we add in new features? Not focusing on innovation and value creation will result in a price war and margin erosion."

While the mobile industry and media tend to focus on the high end of the market, it is worth noting that it is largely a replacement market - most of the future growth in the smart mobile device industry will come from lower priced devices.

Stuart Carlaw, chief research officer, adds, "Opportunity remains for device vendors and their IC vendor partners who can profitably optimise their product's feature sets for low-end device markets and price points."


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